Branding Guidelines

Header Typeface – Roboto

Download Roboto from Google Fonts

Body Typeface – Source Sans Pro

Download Source Sans Pro from Google Fonts

Color Palette Usage:

  • Full, official color palette: #0c090d – #f1e4e8 – #e2dcde – #ceb1be – #e5625e
  • Monochrome (#FFFFFF / #000000) for Black & White / Greyscale print or media
  • Other colors may be used, but not in tandem with ours, unless it is another branded logo.
    • (i.e. Twitch Logo on our stream overlay may not be recolored, but included alongside our media)

Team Name Usage

  • Always written NLDT
  • Displayed in all caps
    • Exceptions include if a game/engine does not allow capitalization, or when displaying the url of our website or social media, which should be typed in all lowercase, unless on an image. (i.e. the podcast album art, in which everything is capitalized)
  • Pronounced “Nailed It”, unless it’s being spelled out for a URL or clarification
  • Never to be written “Nailed It” in reference to the team

Product Title Usage

NLDT Podcast

  • Titled “NLDT Podcast”
  • Pronounced “Nailed it podcast”
  • Referred to as “the NLDT podcast”
  • Author is Rob Eldridge
    • Will change to UnshvnCaucasian if that pseudonym picks up later down the road

Trademark and Logo Usage